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US Associate Director HCP Lead, Hemophilia A Marketing

Cambridge, Massachusetts

Job ID R2543046 Date posted 02/27/2020

US Associate Director HCP Lead, Hemophilia A Marketing


The Associate Director, healthcare professional (HCP) Lead, Hemophilia A will be responsible for leading key marketing activities for launched and pipeline products for Hemophilia A in the U.S. This includes contributing to the development and execution of the overall brand strategy and leading all aspects of the strategy and execution for Hemophilia A and product marketing to HCPs. This position has high visibility and will support two upcoming product launches.  The candidate will work regularly in cross-functional environment with Field Sales, Sales Training, Patient Services, Market Access, Medical Affairs, Legal and Regulatory. This role requires a highly motivated individual who can work effectively in a dynamic environment with a high degree of autonomy and creative problem solving skills.

This position reports to the Head of Marketing for Hemophilia A and is part of the Rare Blood Disorders franchise in Sanofi Genzyme.  This position is based in Cambridge, MA.

Lead the development, creation, and implementation of branded and unbranded promotional materials

  • Lead large brand level initiatives for HCP channels
  • Collaborate with agency partners in the execution of HCP strategic and tactical plans to achieve business objectives
  • Contribute to the development and execution of the HCP speaker training/programming
  • Collaborate with the Thought Leader Liaison (TLL) Directors and agency partners in the development of content and collateral material for use by the TLL Field Team
  • Lead the development and execution of advisory boards
  • Actively lead market analysis and competitive benchmarking to measure ROI of HCP marketing programs
  • Elevate the team’s understanding of hemophilia market dynamics and all aspects of HCP insights. Analyze effectiveness of marketing initiatives and recommend optimizations
  • Gain alignment and implement marketing tactics with the sales force. Ensure effective execution
  • Administrative management of projects, including contracts development, PO generation, and tracking and reconciliation of project budget.
  • Willing to travel domestically.
  • Participate in the submission, review, and approval process for key marketing initiatives
  • Collaborate extensively with marketing, sales force, training department, and other functions to ensure we are achieving Hemophilia A revenue, market share, and budget targets


  • Bachelor's degree required; MBA preferred
  • 6+ years of pharmaceutical/biotech commercial experience
  • Hemophilia or rare disease experience preferred but not required
  • Strong formal presentation development and delivery skills required
  • Demonstrated experience in creating, developing and leading brand initiatives that create change
  • Demonstrated abilities to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners.
  • Demonstrated cross functional experience included but not limited to: Sales, Global Marketing, In-line Brand/Tactical Marketing, Market Research & Analytics, Market Access, Business Operations
  • Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process
  • Strategic thinker with strong business acumen and demonstrated financial, communication, and presentation skills
  • Detail-oriented self-starter capable of owning initiatives from beginning to end
  • High level of personal and professional integrity with strong work ethic
  • Sales experience a significant plus
  • Ability to travel 20-30%, typically domestic.
  • Sanofi US is only considering candidates who are currently legally eligible to work in the U.S.

Genzyme Corporation (a Sanofi company) and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce.  All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.



At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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