Senior Product Manager, Patient Marketing, US Hemophilia
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"One of the best things about Sanofi Genzyme is the consistently fun and dynamic work environment that I get to be a part of."Kristin Ouimet Regional Business Manager
"At Sanofi, We are guided by a deep appreciation and understanding of what it means to live with a rare blood disorder, and we learn by listening to the community – patients, caregivers physicians, and other healthcare professionals."Shannon Resetich US Head Rare Diseases & Blood Disorders
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Senior Product Manager, Patient Marketing, US Hemophilia
Sanofi, a global healthcare leader, discovers, develops, and distributes therapeutic solutions focused on patients' needs. Sanofi has core strengths in diabetes, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and Genzyme. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY). Sanofi Genzyme focuses on developing specialty treatments for debilitating diseases that are often difficult to diagnose and treat, providing hope to patients and their families. Learn more at www.sanofigenzyme.com.
The Senior Product Manager (SPM) of Patient Marketing will contribute to and lead launch strategy, key initiatives, and operations across patient channels that are critical to the success and commercialization of priority hemophilia pipeline assets for the U.S. Sanofi Genzyme Rare Blood Disorders Hemophilia marketing team. They will track and manage launch related issues and contribute to the continuous improvement of the launch excellence process. The successful candidate will work in close partnership across Global and US functions to ensure launch plans align with US priorities, strategic direction, and market dynamics. This position requires a highly motivated individual who can work effectively in a dynamic environment and has a solution-oriented mindset.
This position reports to the Lead, US Hemophilia Pipeline Development & Commercialization, Rare Blood Disorders. This position will be based in Cambridge, MA.
Key responsibilities, competencies and expectations of this role include but are not limited to
Contribute to the development of the commercial strategy for the hemophilia Phase III asset efanesoctocog-alpha
Align launch strategy, messaging, and resources to encompass the needs of the patient-facing teams in the Patient Support Services organization, supporting the overall commercial organization
Contribute to the development and execution of launch initiatives that span across patient channels including building and managing tactical plans and omnichannel frameworks to support go-to-market activities
Contribute to the development of a new branded patient creative campaign and messaging aligned with the overall brand strategy
Lead the development of patient promotional collateral across all channels end-to-end, through development of content, design, and the submission, review, and approval process
Work closely with marketing, Patient Support Services, and cross-functional team members to develop and optimize the execution of high-impact marketing tactics (personal, non-personal, peer-to-peer, conference planning, etc.)
Lead the ongoing refinement of patient insights in partnership with internal Market Research team and ensure market research and business insights are incorporated into the development and review of the brand plan and patient tactical plans at and following launch
Serve as the media lead for patient marketing activities
Develop CRM journey and subsequent content for patient audiences
Facilitate and manage pre- and post-launch KPIs
Serve as the point person for all patient conferences and meetings
Optimize patient strategies based on effectiveness of marketing initiatives, insights, and learnings
Collaborate with cross-functional Launch Team members to ensure milestones and revenue, market share, and budget targets are in alignment with US strategy
Participate in Launch Team meetings, Steering Committee meetings, and extended team meetings and contribute to the ongoing management of pre-launch and post-launch patient dashboards
Contribute to the development of the annual brand plan including identifying programs and tactics to support key strategies
Manage patient AOR and other agency partners, such as the Ambassador program, including budget reconciliations, ongoing contracting, etc. to ensure projects are delivered on time and on budget
Bachelor's degree required
Minimum of 5+ years of progressive experience marketing in pharmaceutical/biotech commercial teams with a minimum of 2 years of experience marketing drugs in the U.S. is required. Hemophilia or rare disease experience preferred but not required
Digital, multichannel, and social marketing and media expertise
Product launch and pre-launch planning preferred but not required
Experience in managing external partners to assist in the development of strategy and tactics
Learning agility and ‘scalability’ to take on increasing responsibility within a fast-paced and dynamic environment
Demonstrated ability to effectively implement and communicate key brand positioning and messaging
Detail-oriented self-starter capable of owning initiatives from beginning to end and managing several large complex projects simultaneously
Experience in setting Key Performance Indicators (KPIs) for products
Ability to work independently; nimbly developing clear and compelling action plans including prioritization, objective setting, timeline, budget management
Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process
High level of personal and professional integrity with strong work ethic
Ability to travel 20-30%
Sanofi US is only considering candidates who are currently legally eligible to work in the U.S.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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