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Omnichannel Marketing Director, US Neurology

Cambridge, Massachusetts

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Overview

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    Comprehensive coverage including medical, dental, vision, and health and wellness programs.

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Quote

"At Sanofi, We are guided by a deep appreciation and understanding of what it means to live with a rare blood disorder, and we learn by listening to the community – patients, caregivers physicians, and other healthcare professionals."

Shannon Resetich US Head Rare Diseases & Blood Disorders

"Patients are at the center of all that we do at Sanofi. Our teams are focused on advancing transformational therapies that can address serious unmet needs for people living with rare blood disorders, and expanding global patient access to our medicines."

Mouhamed Gueye US Head Medical Rare Blood Disorders

Responsibilities

Position Title:Omnichannel Marketing Director, US Neurology – Marketing Tolebrutinib

Position Overview / Key Responsibilities:

The Omnichannel Marketing Director’s primary role is to help the Tolebrutinib HCP and Consumer teams create their omnichannel strategy, assist in managing the planning, development, execution, and optimization of the Omnichannel Tactical Plans (OTP) to support the overall Tolebrutinib brand strategy.   This individual will work closely with the US Tolebrutinib Consumer and HCP marketers, internal support functions and agency partners to support all phases of execution for omnichannel plans with an emphasis on developing, leveraging, innovating, and analyzing the digital ecosystem.  They will play a key role in generating insights to drive ongoing optimization of brand campaigns and continual alignment of plans and strategies with brand objectives, goals, and budgets. They will oversee the strategic recommendations for the brand media campaigns (including traditional media, DTC media, social, NPP, including broadcast tv advertising) and budget.

Competencies and expectations associated with this role include but are not limited to the following:

Be an omnichannel expert

  • Able to translate brand strategies into compelling omnichannel plans driven by customer insights and analytics to maximize opportunities and ROI

  • In collaboration with Consumer and HCP teams, develop and oversee the strategic planning for brand omnichannel initiatives including:

    • Media

    • DTC strategy and plan

    • Website structure

    • Social media strategy

  • Possess in-depth understanding of the multiple channels of customer engagement utilized by the organization including how channels can be utilized effectively to deliver cross-channel customer journeys that drive engagement and conversion

  • Develop and monitor targeted and actionable omnichannel measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives.  Champion appropriate strategies, tactics, and concepts and through PRB (promotion review board)

  • Lead the development and management of the Tolebrutinib Media marketing budget

Drive innovation across the Tolebrutinib digital ecosystem:

  • Works with Sanofi digital innovation and digital team to identify new opportunities for utilization of new digital channels, new capabilities, services, or innovation to help Tolebrutinib drive brand goals

  • Advances omnichannel strategy & industry expertise through ongoing training and development

  • Supports drive towards delivering enhanced customer experience, delivery of personalized content and seamless, connected engagements across channels

Be a brand champion:

  • Have an integrated approach into HCP and Consumer team activities including status meetings and planning sessions

  • Establishes strong business acumen by building and maintaining disease, market, and product knowledge including clear understanding of brand objectives, goals, campaigns, messages, and strategies

Education/Experience Qualifications:

  • Bachelor’s degree and 7+ years’ experience in product/brand management, and/or strategic marketing in the pharmaceutical or biopharmaceutical industries.

  • Deep experience in digital, omnichannel, social, digital and media marketing.

  • Embedding omnichannel marketing strategy into BU brand strategies for new and existing commercial products.

  • A comprehensive understanding of the key dynamics driving the US health care environment.

  • Ability to interact widely and effectively both within the company and with cross-functional partners (i.e., on an interdepartmental and interdisciplinary basis).

Preferred Qualifications:

  • Demonstrated ability to understand and anticipate customer needs (internal and/or external).

  • Strong strategic planning and project management skills.

  • Experience managing an advertising agency and related budgets.

  • Passionate, confident, articulate, and comfortable in a team environment.

  • US pharmaceutical marketing and/or launch experience preferred.

Professional Skills & Behavioral Competencies:

  • Excellent organizational, interpersonal, presentation and communication skills with the ability to communicate and present to different levels in the organization.

  • Develop and maintain effective collaborative working relations with agency partners to ensure proper execution of Omnichannel strategies, objectives, and initiatives.

  • Work effectively within the established corporate and industry compliance guidelines.

  • Strategic thinking and prioritizing capacity.

  • Analytic and synthesis capacity with the ability to understand, simplify and communicate effectively with others.

  • Strong understanding of marketing trends and innovation.

  • Strong ability to interpret insights and provide optimization recommendations based on insights.

  • Demonstrates emotional intelligence by seeking to understand before reacting.

  • Ability to think creatively and lead innovative projects.

  • Performance orientation and ability to drive, work and deliver along agreed timelines.

  • Ability to lead cross functional stakeholders (i.e., market research, PRB, IT, training, marketing) and coordinate across teams to ensure projects continue to move forward.

  • Team oriented and willingness to go the extra mile.

  • Readiness to travel (up to 30% of the time).

As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. All US based roles require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.
Fully vaccinated, according to the CDC, an individual is considered to be “fully vaccinated” fourteen (14) days after receiving (a) the second dose of the Moderna or Pfizer vaccine, or (b) the single dose of the J&J vaccine. Fully vaccinated, for new Sanofi employees, is to be fully vaccinated 14 DAYS PRIOR TO START DATE.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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