Director, V&A, Neurology/Immunology (Rilzabrutinib)
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The Director, Value and Access, Neurology/Immunology will be a key contributor to the Franchise with Value & Access responsibilities in the Neurology/Immunology therapeutic areas.
This position will support both the tactical and strategic components of the Value and Access team, focusing on development and execution of launch strategies and tactics for Rilzabrutinib, a potential best-in-class, multi-indication product.
While embedded in Sanofi Genzyme Market Access, the role will maintain a high level of collaboration and integration with the Rilzabrutinib brand team, Market Research, Regulatory, Medical, HEOR/HEVA, Legal, Training and other departments required for effective pre-launch and launch collaboration. This role will ensure integration of payer insights across the franchise and with key stakeholders.
This role will have responsibility for all facets of launch preparation and execution, including external research, developing resources and training for US Account Management Teams, managing trade association meetings, payer media planning, as well as field sales education and pull-through tools.
Developing launch strategies and coordinating interdependent launch activities and content across cross-functional teams
Lead market access launch team, participate in cross-functional launch teams
Develop strategies and tactics across channels and regions, payers, PBMs, IDNs, mindful of short- and long-term indications
Leading and developing payer value and communication platforms
Executing internal and external research to support launch (e.g. pricing and contracting research, landscape assessments, distribution strategy research via Market Access advisory boards, syndicated reports, in-depth interviews, etc.)
Developing pre-launch and launch non-branded and branded payer education and promotional materials
unbranded disease awareness campaign
MOA education materials
Developing branded tactics for pull through activities
Developing and coordinating training efforts in support of payer facing teams working closely with Value and Access, Account Management, Training, and Brand team leadership
Working closely with medical affairs, evidenced based medicine (EBM/HEOR) and market research to identify and analyze trends and/or changes which will influence market access now and in the future.
Providing actionable direction to commercial teams on reimbursement issues that impact pharmacy benefits for self-administered Specialty products
Providing analytical support around payer reports to capture trends around coverage, distribution, and OOP costs, Budget tracking
Create actionable analytics at the plan and geographical level in order to measure access performance
Ensuring compliance with government regulations and company processes
Initiating and managing a team of field champions to gain input and obtain advice on materials and programs to design for payers
Serving as brand contact for Genzyme engagement with payer trade associations & conferences (AMCP, NAMCP, PCMA, Asembia, etc.)
Working closely with the Sanofi Genzyme global market access teams to identify opportunities, improve existing tactics, and meet payer needs
Interfacing with consumer and HCP marketing colleagues to understand customer needs and insights, as well as payers’ impact on them
Managing vendors/agencies, including the development of RFPs, review, selection and milestones achievement towards contract deliverables
Informing Sr. leadership of launch plans, progress and market access dynamics
BA, BS or equivalent required, MBA or other graduate degree preferred
5-7+ years of biopharmaceutical industry experience
3+ years of Market Access experience, such as Payer Marketing, Account Management, Contracting, Training
Experience with specialty product marketing, account management or payer marketing
Launch planning and execution experience
Understanding and experience in different access and reimbursement models, including medical and pharmacy benefits, Medicare and Medicaid
Strong project management capabilities including time and events, scenario and contingency planning, and the ability to ensure on-time and on-budget delivery of outputs and deliverables
Strong understanding of and experience in marketing
Experience in Dermatology, Respiratory, Rare Diseases / Rare Blood Disorders is a plus
Experience in developing tools and tactics applicable to US payer markets
Ability to travel approximately 30-50%
Strong sense of professionalism, accountability and urgency for defined areas of responsibility
Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., sales, marketing, advocacy)
Ability to develop and implement tactical executions that have high impact (e.g., marketing materials, special programs, etc.)
Ability to work effectively and efficiently with the medical/legal/regulatory submission and approval process to ensure appropriate review and timely delivery of materials
Capacity to engage effectively with agencies in order to translate marketing objectives into actionable and innovative strategies and solutions
Reliable and responsible management of budgets and expenses
Proven ability to align internal stakeholders and achieve results through collaboration
Candidates must possess the ability to proactively analyze business problems, identify key issues, develop strategic solutions, implement tactical programs, and design metrics to measure business impact
Individual must possess the ability to build consensus in a matrix environment with multiple functional groups supporting the brand team
Previous supervisory experience in marketing with demonstrated ability to effectively communicate, influence and lead is a plus
Strong financial/analytical skills
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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