Senior Manager Sales Strategy, Rx to OTC Switch, CHC - Bridgewater, NJ
Bridgewater, New Jersey
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About Sanofi Consumer Healthcare US
Sanofi Consumer Healthcare US is a leading marketer and manufacturer of a broad portfolio of branded over-the-counter (OTC) healthcare products in such categories as allergy, upper and lower gastrointestinal, skincare, topical pain care, oral care, and other OTC personal products. The US CHC portfolio includes well-recognized brands such as Allegra, Nasacort, Xyzal, Dulcolax, Zantac, Gold Bond, Cortizone-10, Icy Hot, Aspercreme, Rolaids, and ACT, amongst others.
The Sr. Manager of Sales Strategy is responsible for the development of customer Go to Market Strategies and Plans for Sanofi’s Rx to OTC Switch candidates. Representing the voice of the customer and the field sales team, this position plays a critical role in ensuring successful launch execution across all major customers and classes of trade, including both traditional classes of trade as well as eCommerce and specialty channels. The Sr. Manager of Sales Strategy ensures that our brand equities are brought to life in the customer ecosphere and that the key assets of each major customer are leveraged by developing a trade investment strategy supporting the brand’s distribution, pricing, merchandising and shopper marketing objectives. As a member of a dedicated Rx to OTC switch team, effective daily collaboration across the Sales, Marketing, Consumer & Shopper Insights, and Supply Chain Teams, as well as with Regulatory, Medical & Legal Teams as needed for launch planning.
Develops customer/category retail trade objectives and strategies
Develops trade investment strategies to drive maximum sales, profit and ROI for the switch candidates
Work closely with marketing to develop and execute launch plans consistent with the overall brand launch strategies.
Collaborate with customer teams to develop customized launch plans for each major customer
Provides customer call support where needed as the brand and category expert.
Engages with marketing teams with sales and retailer feedback & perspective to guide brand strategy and product development
Coordinates the development of merchandising assets including in-line shelving, display, and speed to distribution packs.
Implement category strategies and visions across customers lead and support the implementing of promotional strategy across customers in-line with brand priorities
Develops channel trade plans and product promotional strategies
Translates brand marketing actions into customer actions
Contributes to category marketing plans with customer and category analysis, promotional strategies
Key contact for the marketing teams and other commercial functions
Develops go-to-market strategies for related category reviews with major retailers
Contributed to demand planning process, including pipe fill expectations on on-going demand forecasting
BA/BS from an accredited college or university with a focus in business analytics preferred. MBA a plus.
5-8 years of experience in Sales Strategy or similar role with a proven analytic track record.
Rx to OTC switch experience highly preferred.
Comfortable working with complex data across multiple sources to develop actionable insights and strategic recommendations.
Expert-level knowledge of Nielsen/IRI and experience with Homescan Panel is expected.
JDA or other merchandising software a plus.
Excellent written and verbal communication skills. Highly motivated worker and thinker; team oriented.
Role Specific Competencies:
Ability to organize and present data in a business case format utilizing Excel spreadsheets and PowerPoint presentations.
Strong organization and analytical skills, as well as, attention to detail.
Ability to handle multiple projects and priorities. Proficiency with retail and CPG analytics.
This position requires extensive use of computer equipment.
Must have a demonstrated proficiency in Microsoft business: expert knowledge of Excel and PowerPoint and intermediate knowledge of Microsoft Word and Access.
Position is based in Bridgewater, NJ at Sanofi CHC’s corporate office.
This position requires the ability to travel (10%).
Proven track record
Exceptional leadership – skills to envision, engage, enable, and execute
Autonomy, strong presence & inspirational ability
Strategic, integrative and analytical thinking
Strong collaboration and influence skills up-down-across organizations and cultures/geographies
Credibility and influence with senior stakeholders
Successfully executing complex projects from design to completion
Management of shopper research and intelligence agencies
Substantial flexibility to adapt to a continually changing business environment
Consistent high performance and delivery
As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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