Director, Marketing Communications and Events - Consumer Healthcare
Bridgewater, New Jersey,
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Sanofi Consumer Healthcare (CHC) is seeking a Director, Marketing Communications and Events. This role will be responsible for driving Sanofi CHC’s external trade strategy and ensure operational excellence surrounding both internal and external events. The Director will be responsible for developing Sanofi CHC’s external communication strategy and managing event execution while working closely with internal and external stakeholders to ensure alignment with broader Sanofi strategy.
Success in this role will require a strategic and analytical mindset, excellent ability to communicate at all levels and extensive project and event management experience to drive and organize successful events. This role will report to the Senior Director of Commercial Operations.
Develop Sanofi CHC’s external operations and communication strategy
Prioritize communications and event participation in alignment with Sanofi CHC’s strategy
Maintain a deep understanding of Sanofi CHC’s product portfolio needs and requirements to ensure proper external engagement/prioritization
Collaborate with Sales Strategy, Commercial Operations, Marketing and other cross functional teams to identify and align with Sanofi’s US strategy
Evaluate and provide strategic input on the conference landscape and participation compared to partners and competitors
Develop and provide external engagement metrics/insights to leadership regularly in order to inform engagement strategy
Drive successful execution of external conventions and trade shows and internal meetings
Manage all aspects of both external and internal events such as Trade Shows and National Sales Meetings from planning through execution
Oversee multiple workstreams as part of the planning process - including senior level communications, event preparation, logistics, operations, meeting management, and booth/brochure/branding/other media refresh
Develop and execute agendas, timelines and action items to ensure events are successful
Develop and execute the convention/meeting registration, website, housing and ad hoc meeting requests for participants
Manage the construction, shipping, and receiving of trade booth, meeting supplies, signage and equipment
Evaluate and contract with vendors and venues according to industry standards and stakeholder requirements
Produce pre-event preparation communications and post-event analysis including event metrics and debriefs
Manage the budget including initiating purchase orders, check requests, honorariums and generating monthly reports on expenditures against budget
Collaborate with Sales and Marketing to organize and manage national meetings
Assign clear roles and responsibilities for external event engagement and ensure team accountability
Manage and track key external contacts
Update and maintain Sanofi CHC presentations to be used in all external events – trade shows, customer meetings, etc.
Drive efficiency, innovation, and continuous process improvement
Drive consistency around the planning, tracking, and measurement in order to enable decision-making
Lead projects of all sizes along with ad hoc tasks as needed
Leverage collaboration tools and systems to share information across the team
Required Skills, Experience and Competencies
BA/BS degree required
5+ years of related experience in trade show/convention management/meeting planning/communications in the Consumer Healthcare/Consumer Product Goods industry
Excellent communications skills.
Demonstrated experience with internal and external trade communications
Extensive project management and event planning experience required; experience in planning a complex series of engagements/projects
Detail oriented focus to ensure that all aspects of all engagements are executed with success
Ability to develop and maintain good relationships
Excellent leadership and communication skills
Strong analytical skills
Communicates with credibility and confidence across various levels of stakeholders internally and externally
Expert in the use of project management techniques
Location: Bridgewater, NJ or Remote
The successful candidate will be required to sign and execute a restricted covenant upon hire.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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