Omni-Channel Activation Manager
Bridgewater, New Jersey, Bentonville, Arkansas
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This role will work cross functionally with key internal and external stakeholders to drive success in eCommerce accounts. The goal of the Activation Lead Manager is to support Omni-channel account managers in meeting their business and marketing objectives through the translation and execution of the eCommerce strategic plans. The Omni-Activation manager will report to the Sr. Director of Omni-channel.
Responsible for collaborating across Sales, Marketing, and our Retailer Media Agency to build retail media campaigns to create connections between shoppers and Sanofi brands, driving awareness/consideration/conversion and delivering against the Joint Business Plans for the stated account(s).
Own all phases of the planning process, including analyzing shopper, category, and retail sales trends, aligning key brand and customer priorities, and executing best-in-class retail media campaigns.
Build and execute seamless omni-channel campaigns using broad reach and targeted tactics that intercept the shopper along the path to purchase throughout the retailer ecosystems in store, online, and through grocery pickup and delivery.
Deliver profitable media and search return on ad spend by analyzing post-campaign analytics and optimizing future activations to ensure maximum reach and efficiency against key performance indicators.
Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on flight objectives and vendor/platform capabilities
Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients
Collaborate with strategic planners, client leads, omnichannel specialists and creative teams to maintain the integrity of the program/engagement strategy throughout the development of the integrated experience planning process
Ensure brand messaging is consistent across eCommerce platforms across supported eCommerce accounts
Define key needs from supporting organizations (e.g. information technology, supply chain) to drive eCommerce success, develop business cases for investments, and advocate for required change / resources
Co-develop, with sales team/account managers strategy for eCommerce marketing spend (across onsite and offsite), alongside brand marketing teams
Track eCommerce channel performance and campaign results to develop best practice playbooks
Analyze and optimize performance of discount / promotion offers (e.g. right level), suggest plans for improvements
Manages the retail media budget, spend allocation, job approvals, and reconciliation in partnership with the Sanofi finance/AP teams.
Exemplary written and verbal communication skills
Creative and media brief writing
Enjoys managing multiple projects at once
3-5 years of experience in managing an eCommerce business and/or retail media activation to successful outcomes
Bachelor Degree - preferably Marketing/Business/Communication oriented
Proven track record of success in building eCommerce business through owning initiatives end-to-end, including defining objectives, project planning, resource allocation, key performance indicator development and implementation
Strong change management capabilities, ability to enlist the help of others without direct reporting lines
Strong communication skills – in particular, proven ability to communicate with a wide breadth of audiences: marketing, media, supply chain, technology partners, and agencies
Deep understanding of digital lead generation and brand building techniques using Search, Social and Programmatic (e.g. Targeting, content and creatives for programmatic and Social, search engine optimization and search engine marketing)
Data-fluency and demonstrated understanding of the adoption of technology and its impact to operating models and organizational structures
Exemplary project management skills, including ability to concisely advise on progress, roadblocks and success to drive project progress
Deep understanding and appreciation for achievement of Business goals and marketing objectives such as revenue & product contribution, return on investment and trial, retention and loyalty
Ability to travel up to 25%.
As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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