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Manager, Data Strategy

Bridgewater, New Jersey

Sanofi US' Bridgewater, NJ office location offers direct access to Somserset County's rich culture and diverse attractions. You can immerse yourself in art, explore history, and find fun entertainment and recreation all in one location. Sanofi US is proud to be a part of the Somerset County business community, which has so much to offer employees.

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Responsibilities

Job Title:            Manager - Data Strategy

Level:

Department:     This role sits within the CHC U.S. Digital Commerce Unit and reports into the CHC Head of Digital Commerce.

Location:            Bridgewater, NJ

Job Summary

Sanofi Consumer Healthcare US is a leading marketer and manufacturer of a broad portfolio of branded over-the-counter (OTC) healthcare products, in such categories as allergy, upper and lower gastrointestinal, skin care, topical pain care, oral care and other OTC toiletry products.  The US CHC portfolio includes well-recognized brands such as: Allegra, Nasacort, Xyzal, Dulcolax, Zantac, Gold Bond, Cortizone-10, Icy Hot, Aspercreme, Rolaids, ACT, Unisom, and Selsun Blue. 

Sanofi Consumer Healthcare (formerly known as Chattem) was acquired by Sanofi in March 2010, employs approximately 825 associates, has a primary customer base of the typical US-based food, drug and mass merchandisers and has operations and corporate activities in six facilities located in Chattanooga, TN.

The Company was founded as the Chattanooga Medicine Company on February 21, 1879. On March 10, 2010 Sanofi-Aventis completed the acquisition of 100% of Chattem, Inc., which is now a wholly-owned subsidiary of the Sanofi-Aventis Group.

Job Requirements

The mission of the Manager - Data Strategy is to bring rigorous analytical measurement to digital marketing campaigns and eCommerce activities to enable:

  • Development of best-in-class digital shopper insights to inform cross-brand digital marketing strategy, design, and execution
  • Understanding of campaign performance against key KPIs, development of sustainable learnings
  • Understanding of performance of eCommerce initiatives, campaigns, and account plans
  • Ongoing optimization of in-flight digital marketing campaigns to maximize business impact

The Manager - Data Strategy is responsible for setting and managing the measurement of key KPIs for media execution across digital campaigns, both for brand building and eCommerce demand generation objectives. Working closely with internal and external stakeholders, this role will play a critical role in engaging with internal brand marketing teams and eCommerce account managers to enable the selection and execution of measurement methodologies aligned with brand marketing objectives and strategies.

Additional responsibilities include:

  • Provide measurement and analytical support to brand marketing teams and eCommerce account managers for digital marketing campaigns, across assigned categories and brands
  • Document learnings and educate broader organization as a “player coach” on precision marketing tactics to reinforce data-driven culture, for both brand marketing campaigns and eCommerce demand generation initiatives
  • Partner with agency stakeholders and eCommerce partners to gain access to key reporting systems, define analytical approaches, and share insights as inputs to drive best in class media planning and campaign development
  • Work hand in hand with internal stakeholders, including Brand Managers, eCommerce Account Managers, Digital Marketing Manager, CMI, Media and ITS to ensure development of supporting analytics infrastructure, define key insight needs, and deliver to enable achievement of business goals and objectives
  • Assess performance of audience targeting approaches to inform development of an analytically driven data strategy to maximize campaign performance
  • Establish data partnerships with high-value vendors to grow data pool aligned with high value targets
  • Work hand-in-hand with brand marketing teams, Amazon Account Manager, to translate existing consumer segmentation into a playbook of proven digital data sources to activate data-driven channels
  • Manage performance keywords on search to grow and refine search strategy
  • Leverage available shopper marketing data from eCommerce partners to identify funnel conversion opportunities and define data strategies to activate against them
  • Work alongside internal, external stakeholders to define key success KPIs for digital marketing campaigns, both from a brand building and an eCommerce demand generation perspective
  • Analyze data performance across campaigns and support their optimization to drive performance
  • Support measurement design & analytics on test and learn pilots
  • Analyze sales and media data to connect performance of media campaigns to sales output
  • Define and rigorously measure KPIs for digital campaigns and initiatives that are linked to business goals and marketing objectives
  • Utilize digital analytic platforms (including DSPs, eCommerce platforms) to generate actionable marketing insights and sales
  • Utilize digital learnings on shopper marketing to refine consumer digital strategy and segmentation, working closely with brand marketing teams and eCommerce account teams to activate these insights on future campaigns
  • Utilize analysis and consumer insight to help brand marketing teams and eCommerce teams to define best-in-class digital journeys / touchpoints across brands / categories
  • Generate data-based insights to inform asset and content creation/ management
  • Document learnings and educate broader organization on data tactics to reinforce data-driven culture

Job Qualifications

  • An undergraduate degree is required. A Graduate Degree (Master’s or MBA) is a plus.
  • The ideal candidate will have at least 3-5 years of experience in one the below functions/ companies
    • Analytical function for an ad-tech company (e.g. Google Double Click, Turn, TubeMogul, Facebook, TheTradeDesk)
    • Digital consultancy (e.g. Accenture Digital, Deloitte Digital, PwC Digital)
    • Digital specialists from a prominent boutique performance agency (e.g. performance digital marketing agency)
  • Knowledge of digital lead generation and brand building techniques using Search, Social and Programmatic (e.g. Targeting, content and creatives for programmatic and Social, SEO and SEM)
  • Certification in or extensive hands-on experience with Direct experience with key Ad Tech platforms such as AdWords, Google Analytics, Demand Side Platforms (DSP), DMPs, Amazon.com, viewability platforms (e.g. MOAT), Google DoubleClick, and Facebook
  • Deep expertise in applying eCommerce account platforms and portals (e.g. Amazon.com) for both marketing and sales purposes
  • Deep expertise optimizing programmatic campaigns (strong command of mix, site, pacing, bid, viewability optimization methodologies)
  • Deep expertise in ad targeting methodologies across digital platforms
  • Deep expertise in leveraging shopper marketing to inform strategies for demand generation
  • Ability to form and test hypotheses and continuously iterate to drive efficiencies, effectiveness
  • Modeling expertise measuring the business impact of digital  (e.g.,  MMM,  closed loop studies, geographic and pacing variability modeling)
  • Proficiency with data analytics tools such as Alteryx, SQL
  • A deep understanding and appreciation for achievement of Business goals and marketing objectives such as Revenue & Product Contribution, ROI and Trial, Retention and Loyalty. 

Sanofi US Services, Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce.  All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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