Health Economics and Outcomes Research (HEOR) Communications Leader
Bridgewater, New Jersey, Cambridge, Massachusetts
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Globally, evidence-driven, population-based health technology assessment (HTA) organizations and other population-focused healthcare decision makers systematically review, synthesize, and appraise the quality and relevance of evidence on the value of Sanofi’s products versus comparative treatments and determine levels of access to patients and providers and reimbursement. In this context, it is critical that pharmaceutical manufacturers generate and effectively communicate relevant real world clinical and health economic evidence in systematic and customized ways to meet the needs of evidence evaporators across the spectrum of decision makers.
Communications capability must include targeted strategy and activities governing the planned content of scientific communications, the ability to shape compelling value propositions, appreciation of the capabilities of different roles to communicate Health Economics and Value Assessment (HEVA) evidence, and innovative use of communication channels. The scope of HEVA’s communication strategy and tactics must begin in the early development environment and continue with a strong post-marketing, life-cycle management plan, to ensure that an effective product value proposition (“value story”) is present at launch and direction is established for the evolution of the value proposition in the post-launch real world setting.
The Health Economics and Value Assessment Communications Leader leads the development and execution of HEVA’s communications strategy and tactics across the HEVA platform and collaborates with partners in different components of Sanofi to establish a unified capability and ensure that HEVA contributes effectively to diverse relevant decision maker segments. This leadership role supports the overall HEVA mission of conducting, communicating, and translating evidence to demonstrate the value of Sanofi’s products in real world settings and support optimal access and treatment outcomes for patients. The responsibility requires deep understanding of scientific communications planning and capabilities. Thus, the role draws upon multiple leadership competencies and behaviors: Thinking Strategically, Make Decisions, Lead Teams, Act for Change, Cooperate Transversally, and Commitment to Customers.
The Health Economics and Value Assessment Communication Leader is responsible for ensuring an exceptional communications strategy, process, and customized capability in six (6) domains. In each case, it is expected that the Leader will coordinate effectively with key partners in different components of the Sanofi organization.
The Core Responsibilities of the Health Economics and Value Assessment Communication Leader include:
Supervise HEVA Communication Professionals and Contractors, ensuring efficient, expert execution of communication plans and effective alignment with stakeholders across HEVA and with business partners including Value and Access, Medical Affairs, and regional and country Market Access functions
Establish HEVA Communications strategy and vision and oversee the development of a global HEVA communication plan across relevant business units and product teams. Align HEVA communications plans with relevant Medical Communications plans to ensure evidence needs for healthcare decision makers are consistently identified and prioritized in communication plans, and to support communication of integrated clinical and health economic evidence in support of the value of products
Manage core HEVA communication processes, templates, and products across the portfolio, e.g., the Core Value Dossier, the US AMCP dossier, and HEVA contributions as appropriate to other submissions
Ensure Core Value Decks for key products are established and maintained, making available a regularly updated synthesis of critical HEVA evidence on the value of products
Maintain accountability for adherence to the publication SOP and other compliance expectations relevant to HEVA communication processes
Seek opportunities to innovate HEVA value communications to increase the relevance and impact of HEVA evidence and inform optimal access and reimbursement decisions
Job Duties & Responsibilities:
Supervise Health Economics and Value Assessment Communications Professionals and contractors
Lead the Med Hub interactions with the HEVA BPs on Communication Development
Recruit and develop expert personnel and manage team performance
Ensure efficient allocation of Communications support across the HEVA platform. Establish and maintain effective team partnerships within HEVA and with key partners such as Value and Access and Medical Affairs
Establish a strategy for publications expert vendor support and ensure performance and quality
Establish HEVA Communications strategy and vision and oversee the development of a global HEVA communication plan across relevant business units and product teams.
Establish the vision and direction for HEVA Communications capability and team. Drive innovation and seek opportunity for greater impact
Develop targeted, integrated HEVA Communication plan, including publications, scientific congress presentations, dossiers, and other disclosures as appropriate
Ensure alignment with HEVA Business Partners, Value and Access leads, and Medical Affairs, and integrate HEVA plan with relevant Medical Affairs communications plans
Execute communication plan on time and with high quality
Manage core HEVA Communication processes, templates, and products across the portfolio.
Ensure support and execution for Core Value Dossier, collaborating across Global Market Access, HEVA, Value and Access, R&D, and Medical Affairs
Ensure support for AMCP dossiers and other dossier contributions
Ensure Core Value Decks for key products are established and maintained.
Manage Core Value Deck template and process across relevant Business Units and products and ensure materials are regularly updated
Collaborate with HEVA Business Partners, Value and Access, Medical Affairs and other partners in communication of Value Deck
Align with relevant US field Market Access/HEVA, Medical Affairs and other regional/local partners on the use of Value Deck
Manage accountability for adherence to the publication SOP and other compliance expectations relevant to HEVA communication processes
Support CIA obligations for HEVA publications, including collaboration with Quality monitoring and audit responsibilities
Represent team in collaborations with Legal, Compliance, and Quality partners
Collaboration with HEVA Operations to ensure appropriate contracting with vendors and advisors in the Communications area
Ensure appropriate documentation for publications is consistently included in Datavision, CLEAR, and other relevant venues
Seek opportunities to innovate HEVA value communications.
Drive innovation within HEVA on increasing the relevance and impact of HEVA evidence communications to value and access objectives
Explore novel channels to communicate more effectively with decision makers on value
Requires Educational Background & Job-Related Experience:
Minimum Level of Job-Related Education:
Masters, Ph.D., Pharm.D., M.D., including relevant training in health economics, public health, epidemiology, or other relevant health-related scientific discipline.
Minimum Amount of Job-Related Experience:
Five (5) or more years of relevant experience in the pharmaceutical industry, either in a health outcomes organization with responsibility for anticipating and responding to the requirements of health technology assessment, or in a scientific/medical communications capacity with responsibility for developing and implementing publication, dossier, and other scientific disclosure plans. Alternatively, equivalent experience in a managed care or academic medical center, or other health care delivery setting in which value-based, evidence-driven healthcare decision making was employed.
Minimum Level of any Required Relevant Knowledge:
Knowledge of Good Publication Practice (GPP). International Society for Medical Publication Professionals certification as Medical Publication Professional strongly preferred.
Working knowledge of AMCP dossier and other relevant US evidence frameworks.
Strong understanding of US healthcare reimbursement environment.
Strong knowledge of regulatory, legal, and ethical standards and policies governing publication and other disclosure of scientific findings, policies governing scientific exchange by pharmaceutical professionals, and principles and levels of evidence governing promotional and non-promotional use of scientific data.
Physical Requirements of the Job:
This is a desk job with no specific physical requirements other than to use standard office equipment such as PC, telephone, email, fax, copy machine, etc.
Note: Periodic overnight domestic and occasional international travel is a requirement for this position. Travel requirements will vary with individual assignments, not to exceed 20%.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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