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Associate Director, RSV Marketing, US - Vaccines

Bridgewater, New Jersey

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"At Sanofi, We are guided by a deep appreciation and understanding of what it means to live with a rare blood disorder, and we learn by listening to the community – patients, caregivers physicians, and other healthcare professionals."

Shannon Resetich US Head Rare Diseases & Blood Disorders

"Patients are at the center of all that we do at Sanofi. Our teams are focused on advancing transformational therapies that can address serious unmet needs for people living with rare blood disorders, and expanding global patient access to our medicines."

Mouhamed Gueye US Head Medical Rare Blood Disorders


The Associate Director, RSV HCP Marketing will report to the Director, RSV HCP Marketing Lead and work with members of the RSV marketing team. In this role, the Associate Director will be responsible both for driving impactful execution of the HCP disease and brand messaging, and for leading other key elements of successful HCP market introduction.

The Associate Director will be an integral member of the RSV marketing organization with significant collaboration with cross functional teams.

Key Responsibilities Include:

  • Lead the strategy and execution of critical go to market workstreams including field preparedness, and supply / operations readiness

  • Manage development and execution of HCP branded campaign and messaging for personal and non-personal promotion including MLR review

  • Lead development of sales force materials

  • Manage the launch execution of field teams and implementation plan

  • Collaborate with sales training team to develop training materials

  • Participate in market research and interacting with customer-facing teams to mine customer insights

  • Co-lead the development of strategic integrated marketing brand plans

  • Track KPIs measuring impact of Field Execution and HCP Branded Campaign

  • Act as main point of contact for the Agency of Record (Havas Life) and Analytics/Reporting function

This is not an exhaustive, comprehensive listing of job functions as the candidate may perform other duties as assigned.  This role may also evolve overtime.

Skills, Expertise and Contribution:

  • The ideal candidate will have in-line brand strategy, tactical execution experience demonstrating a track record of success, as well as experience across hospitals and clinics

  • Strong project management skills: demonstrated experience managing multiple cross functional projects and external vendors required

  • Experience in successfully engaging and motivating diverse customer-facing teams

  • Demonstrated ability to work cross functionally in a matrix environment

  • Excellent oral and written communication with a strong attention to detail

  • Team player who is flexible, can work independently, and in collaboration with several teams

  • Experience working with MLR

  • Ability to build relationships and collaborate with others to achieve mutual objectives

  • Strategic and challenging thinking, creativity, enthusiasm, analytical acumen, and exceptional overall business insight are fundamental


  • B.A. or a B.S. degree is required

  • 5+ years of relevant industry experience with at least 3 years of marketing experience in vaccines or specialty pharmaceuticals with demonstrated ability to succeed in marketing, and at least 1 year of relevant leadership experience in sales or marketing

  • RSV or pediatric experience preferred

  • Good understanding of both the hospital and community settings is highly preferred

  • Launch experience (market introduction strategies) is preferred

  • Market Research and/or Sales experience is preferred

As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. All US based roles require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.

According to the CDC, an individual is considered to be “fully vaccinated” fourteen (14) days after receiving (a) the second dose of the Moderna or Pfizer vaccine, or (b) the single dose of the J&J vaccine. Fully vaccinated, for new Sanofi employees, is to be fully vaccinated 14 DAYS PRIOR TO START DATE.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.


At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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