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Associate Director, Omnichannel Analytics (Cardiovascular & Transplant)

Bridgewater, New Jersey

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Overview

From Research and Development to Sales and Marketing, Sanofi offers a wide range of possibilities. Discover our open positions and become a health journey partner.

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Do you have what it takes for a successful career with Sanofi?

  • Courageous
  • Leadership
  • Proactive
  • Problem-Solver
  • Results-driven
  • Team player

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Culture: Play to Win

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    Collaboration

Benefits

  • Health & Wellness

    Comprehensive coverage including medical, dental, vision, and health and wellness programs.

  • Financial

    Sanofi wants to ensure employees are equipped for financial health, Sanofi provides a competitive 401K Match program and Financial Wel-Being Tools and Programs.

  • Culture

    At Sanofi, we demonstrate our commitment to inclusion and diversity through Culture groups and programs. There are many ways to make a difference and connect with other Sanofi employees: including ERG groups and 2 PAID days off to Volunteer.

  • Work/Life Balance

    Sanofi provides significant Work/Life benefits to help you excel beyond the workday. Including Workplace Flexibility through part‑time, remote work, flex‑time and job share options.

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Quote

"One of the best things about Sanofi Genzyme is the consistently fun and dynamic work environment that I get to be a part of."

Kristin Ouimet Regional Business Manager

"At Sanofi, We are guided by a deep appreciation and understanding of what it means to live with a rare blood disorder, and we learn by listening to the community – patients, caregivers physicians, and other healthcare professionals."

Shannon Resetich US Head Rare Diseases & Blood Disorders

"Patients are at the center of all that we do at Sanofi. Our teams are focused on advancing transformational therapies that can address serious unmet needs for people living with rare blood disorders, and expanding global patient access to our medicines."

Mouhamed Gueye US Head Medical Rare Blood Disorders

Responsibilities

Position Title:

Associate Director, Omnichannel Analytics

Who You Are:

You have an analytical mindset and intellectual curiosity. You have deep expertise in the realm of digital/multichannel/omnichannel marketing paired with hands on analytics skills. You are a great communicator, work well on a cross functional team, and can influence a broad set of stakeholders.

The Team:

The Associate Director of Omnichannel Analytics is part of a broader Strategic Analytics team providing end to end partnership to brand teams and other key stakeholders. The team is focused on driving brand performance through robust data driven insights.

Job Highlights:

  • Serve as active member of agile omnichannel marketing campaign teams, providing analytics thought leadership and influencing campaign design.

  • Develop and execute short and long-term measurement plans for proposed campaigns tactics; partnering with broader analytics team as needed.

  • Lead the development of campaign KPIs, reporting and tracking. 

  • Setup and design A/B testing, case control studies and other deep dive analyses to address business questions related to omnichannel execution and impact.

  • Inform decisions on how to best leverage internal "next best action" AI/ML capabilities to optimize campaign execution and impact.

  • Drive Integration of omnichannel dynamics with broader analytics activities to help paint full picture of marketing execution and customer engagement.

  • Manage strategic tagging of campaign content to align with ongoing reporting and measurement plans

Basic Qualifications:

  • Bachelor’s degree required; MS/MBA preferred.

  • Minimum of 7 years of relevant experience

  • Ability to utilize data manipulation tools such as SAS, R, Python etc. and BI platforms such as Qlik, Tableau, Etc. for analysis

  • Knowledge of machine learning techniques and their appropriate application in a business context (preferably pharmaceutical marketing)

  • Strong data visualization and storytelling skills

  • Understanding of secondary pharmaceutical data sources (IQVIA, Symphony, etc.)

  • Excellent writing, presentation and project management skills

  • Strong Excel and PowerPoint skills

Preferred Qualifications:

  • MBA or MS in applied quantitative field

  • Hands on digital marketing analytics experience within pharmaceutical industry (agency or manufacturer).

  • Deep knowledge of channel level data used in HCP and DTC marketing within pharmaceutical industry

  • Experience working in Agile environment is a plus.

  • High EQ

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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