At Sanofi Canada, we are proud to be active in consumer health – an area that deals directly with people every day. Sanofi Consumer Health’s mission is for Canadians to live, look and feel their best by providing effective products that meet their health and beauty needs.
We strive to deliver the most trusted health and skin care products to Canadians.
We endeavour to create and incorporate the latest technologies and ingredients throughout our entire brand portfolio.
At Sanofi Consumer Health we believe that all Canadians are entitled to trusted, effective and proven solutions when it comes to their health, wellness and beauty. We invite you to discover our brands and see for yourself how they can enhance your life, everyday.
Sanofi in Canada embraces diversity in the workplace and is committed to achieving employment equity. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome applications from women, members of visible minorities, Aboriginal peoples and persons with disabilities.
The incumbent is responsible for developing plans, executing projects and initiatives that support the broader short and long-term marketing strategy for the Cosmetics product portfolio, NeoStrata and Cliniderm. The Brand Manager collaborates with Sales, Operation, Finance and R&D to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
Key Responsibilities :
·Leads brand planning process by developing the annual marketing plan and budget to achieve volume, profit and investment objectives.
·Aids in managing brand P&L’s and determines resource allocations across the brand to optimize overall brand performance and ROI.
·Participates actively in the creative development process including: television, print, digital and social mediums.
·Drives consumer understanding and insights that defines the brand prime target needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
·Conducts monthly Nielsen / POS analysis and periodical reviews of the brand, competition, category and consumer trends to enhance the brand’s equity and marketplace performance.
·Manages, analyzes and interprets monthly sales, investment, and consumption data and utilizes sales forecasting process to adequately manage inventories
·Primary responsibility for brand (A&P) and Trade spend budgets
·Develops strong & strategic annual trade plans to support new product launches, promotions and ensures perfect execution by the sales team
·Effectively builds and manages internal relationships with sales to maximize brand growth
Supervisory responsibility: Trade Marketing Specialist
·University Degree in Business/Marketing. MBA will be considered as an asset
·A minimum of 5-7 years of experience in brand management, preferably in Cosmetics or Beauty industry
Must have extensive first-hand experience with and knowledge of;
·Consumer and trade promotions
·Being results oriented and creative; possess strong interpersonal, communication, and analytical skills, comfortable with numbers and have entrepreneurial leanings
·Excellent communication and presentation skills
·Good negotiation skills
·Solid computer skills (Excel, Nielsen, PowerPoint )
·High Proficiency in French and English
·Excellent verbal and written skills.
Job : Marketing
Primary Location : Canada-Quebec-Laval
Job Posting : Feb 12, 2014, 3:11:01 PM
Shift : Day Job
Job Type : Regular
Employee Status : Regular